# A marketing operations consultant that builds one system you own.

> A marketing operations consultant for small business: leads, follow-ups and reports run as one system you own, judged by customers and sales, not views.

Source: https://satsumahq.com/marketing-operations/

Marketing operations is the behind-the-scenes work that turns strangers into customers: finding leads, answering them fast, following up, and tracking what became a sale. As your marketing operations consultant, we set it up as one system inside the tools you already use. We judge it by new customers, booked calls and sales, not by how many people saw an ad.

## We don't sell campaigns. We build the system that runs them.

Most small businesses spend on marketing in five places: an ad account, a website, a customer list, a spreadsheet of quotes and a pile of texts. None of them talk to each other, so nobody can say which dollar brought in the last customer.

That is what marketing ops for small business comes down to: leads land in one place, someone follows up on time, and one page shows what paid off. You own it when we're done.

## What marketing operations covers.

Four areas, each its own build.

- [CRM optimization: Clean up the customer database your team works from, so everyone trusts it.](https://satsumahq.com/marketing-operations/crm-optimization/)
- [Marketing automation: Follow-ups, reminders and review requests that go out on time.](https://satsumahq.com/marketing-operations/marketing-automation/)
- [Cold outbound: Emails to people who haven't heard of you yet, sent safely and read by a person.](https://satsumahq.com/marketing-operations/cold-outbound/)
- [Marketing infrastructure: A website that works, plus the tracking and connections underneath it all.](https://satsumahq.com/marketing-operations/infrastructure/)

## Ads, your website and reviews run inside it too.

They feed the same system.

Paid adsGoogle Ads and Meta Ads results sit next to everything else, so you see the cost of each booked call.Your websiteForms drop into your customer database, and every new lead gets an owner within minutes.ReviewsA message asks for a review after every job, and a person reads anything unhappy.

## From a cold list to a booked call.

A cold list is people who haven't heard from you yet.

From a list to a call on the calendar.

1. Machines run it: **List built**

   People who fit who you sell to.
2. Machines run it: **Emails checked**

   Apollo or Clay adds job titles and checks the addresses are real.
3. People keep it: **Message approved**

   Your team signs off before anything sends.
4. Machines run it: **Emails sent**

   Instantly sends on a schedule, from a separate address so your main email stays safe.
5. People keep it: **Replies read**

   A person reads and answers every reply.
6. Machines run it: **Call booked**

   A booking link goes out and the call lands on the calendar.
7. Machines run it: **Source logged**

   HubSpot notes where the lead came from, so the sale traces back.

## One page that shows what paid off.

Leads, booked calls and sales from every source. It updates on its own, so nobody copies numbers in by hand.

## How it fits with the rest of Satsuma.

One of our three practices. They share the same tools.

[Business operations](https://satsumahq.com/business-operations/)How the company runs day to day: who does what, written steps, projects and numbers.[Digital operations](https://satsumahq.com/digital-operations/)The technology side: AI automation, AI services and cybersecurity.

## Questions about marketing operations.

### What does a marketing operations consultant do?

A marketing operations consultant sets up and maintains the systems behind your marketing: the customer database, follow-ups, outreach and tracking. The goal is that every lead is caught, followed up and traced to a sale.

### What are marketing operations services?

Four builds: CRM optimization, marketing automation, cold outbound and marketing infrastructure. Ads, your website and reviews run inside the same system.

### What is marketing automation for small business?

It sends the right message at the right time, like a reply to a new inquiry or a review request after a job. [Read how we set it up](https://satsumahq.com/marketing-operations/marketing-automation/).

### Do you use AI to write our marketing?

AI drafts first versions of messages. A person edits and approves each one before it sends, and your customer data stays in the tools you own.

### What does it cost?

The review is two weeks for a fixed fee, quoted before we start. A build covers a set list of work, usually 4 to 10 weeks, and is priced first.

## Keep reading.

- [The two-week review: What to fix first, for a fixed fee.](https://satsumahq.com/how-we-work/review/)
- [Digital operations scorecard: Ten quick questions that show where your systems are weakest.](https://satsumahq.com/tools/digital-operations-scorecard/)
- [AI automation ROI calculator: Your hours and your rates, multiplied out.](https://satsumahq.com/tools/ai-automation-roi-calculator/)